Catalog’s method can store 600bn gigabytes in the same volume. For organisations such as film studios and particle-physics laboratories, which need to archive humongous amounts of information indefinitely, the ratio of the two ratios, as it were, may soon favour DNA.

The Economist

If it achieves those economies of scale, Catalog could move beyond what most people have identified as early applications of the technology.

Wired

In the coming years, the explosion of data being generated by computing devices could outstrip the supply of hard drives needed to store it, some industry experts say. Some academic researchers and business leaders think that the solution could be to house information in lab-made DNA molecules instead of silicon.

Economy